Clicr
Studio
Pioneer
Role
Lead Designer
Services
Brand Identity
Web Design
Product Design
Collaborators
Sean Fox
Imagine a world where tracking real-time capacity and traffic in venues and retail spaces is a breeze. That's precisely what the Clicr App set out to do. Pioneer took on the challenge of giving Clicr a fresh and professional digital presence, bringing consistency and structure to their website while maintaining a touch of modern quirkiness.
As Lead Designer on Clicr, I helped transform a fragmented identity and inconsistent user experience into a cohesive, approachable system. My role focused on brand and UX/UI design, balancing professionalism with playfulness to create a more engaging, user-friendly presence.
*Product screens available upon request
The Brand Concept
The identity system centers on a distinctive mark that transforms the 'C' of Clicr into a visual metaphor for community connection. By integrating abstract human forms and location markers into the letterform, the logo becomes a dynamic symbol of the platform's core purpose.
Visual Language
The illustrations were meant to give some playfulness to the digital experience and approachability to the platform. In similar fashion the type system was a marriage of function and fashion:
Primary Display: Acorns (Beasts of England) Selected for its organic forms that complement the logo while adding distinctive personality to key messaging
Secondary System: General Sans Provides exceptional legibility across digital platforms while maintaining a contemporary feel
