Clicr

Studio
Pioneer

Role
Brand Designer
UI/UX Designer

Services
Brand Identity
Web Design
Product Design

Collaborators
Sean Fox

Imagine a world where tracking real-time capacity and traffic in venues and retail spaces is a breeze. That's precisely what the Clicr App set out to do. Pioneer took on the challenge of giving Clicr a fresh and professional digital presence, bringing consistency and structure to their website while maintaining a touch of modern quirkiness. The previous identity suffered from a fragmented user experience and lacked cohesive personality, creating barriers to engagement. Our task was to transform this disconnected system into an inviting, user-centric brand experience.

*Product design screens coming soon.

The Brand Concept

The identity system centers on a distinctive mark that transforms the 'C' of Clicr into a visual metaphor for community connection. By integrating abstract human forms and location markers into the letterform, the logo becomes a dynamic symbol of the platform's core purpose.

Visual Language

The illustrations were meant to give some playfulness to the digital experience and approachability to the platform. In similar fashion the type system was a marriage of function and fashion:

  • Primary Display: Acorns (Beasts of England) Selected for its organic forms that complement the logo while adding distinctive personality to key messaging

  • Secondary System: General Sans Provides exceptional legibility across digital platforms while maintaining a contemporary feel