GCT Real Estate

Collaborators
Lia Monday
Sean Fox
Abel Idume

Services
Brand Identity
Web Design
Print Collateral

Studio
Pioneer

Role
Brand Designer
Web Designer

GCT approached Pioneer with a desire to have a visual identity that resonates with their values and a website that showcases their capabilities and credentials. As we began digging into their values, what we discovered is the dreams of their clients is the fuel for their methods and solutions. Here is where the tagline “Your Dreams, Our Blueprints” was born.

The Brand Concept

This “spark” of ideating around their clients’ dreams became foundational to the identity system. GCT also relies on an entire ecosystem of connections to accomplish turnkey development solutions, so we designed a mark with both the spark and this network in mind. The thematic elements of igniting commercial real estate ventures continued to play out in the match light orange against a sky’s-the-limit blue.