With decades of expertise in employee benefits, Hickman & Knox stands out not just for their technical knowledge, but for their deeply human approach to business. They see beyond spreadsheets to the people who power every organization, positioning themselves as both strategic advisors and champions of workplace wellbeing.

Their mission – transforming benefits challenges into opportunities and strategies into concrete actions – called for a brand that broke from industry conventions. Crafting an identity that mirrors their philosophy: warm, accessible, and distinctly human in a space often defined by corporate rigidity. Just as Hickman & Knox helps companies create environments where employees thrive, our design approach brought vitality and authenticity to their brand experience.

The result is a perfect alignment of mission and message: a brand identity that embodies their role as compassionate guardians of employee wellbeing while maintaining the gravitas of seasoned industry experts.