Vivayic
Collaborators
Sean Fox
Alyssa Wandel
Abel Idume
Services
Brand Identity
Web Design
Studio
Pioneer
Role
Lead Designer
Vivayic had spent a decade building innovative learning solutions for global companies, but their brand no longer reflected their energy or vision.
As Lead Designer, I set out to create an identity that captured the vibrancy of their team, the creativity fueling their work, and the passion driving their impact. The result was more than a visual refresh—it was a strategic brand system as adaptive, engaging, and forward-thinking as the learning experiences Vivayic delivers.”
The Visual Language
Our journey began with an immersive discovery phase, mining internal documents and narratives to unearth the essence of their brand. This deep dive revealed not just their heritage, but illuminated their vision for the future. Developing a verbal identity that captured their authentic voice – one that makes complex benefits as engaging as their passionate team does in person.
The visual transformation was equally purposeful, shifting away from dated corporate conventions to create a distinctive aesthetic that truly reflects their team's dynamic spirit. Every element was crafted to embody their values, replacing sterile corporate aesthetics with design that resonates with the warmth and expertise of their consultants.
