Vivayic
Collaborators
Sean Fox
Alyssa Wandel
Abel Idume
Services
Brand Identity
Web Design
Studio
Pioneer
Role
Brand Designer
Web Designer
After ten years of pioneering learning solutions for global companies, Vivayic found themselves constrained by an identity that failed to reflect their true essence. Their existing brand felt static and muted, a stark contrast to the infectious energy and innovative spirit evident in every interaction.
What emerged was more than a mere visual refresh – it was a strategic translation of their dynamic approach to learning design. We set out to capture the vibrancy that sparks to life in their team meetings, the creative intelligence that transforms educational experiences, and the passionate commitment that sets them apart in the world of professional development.
The goal was simple yet profound: to create a brand identity as adaptive, engaging, and forward-thinking as the learning initiatives Vivayic designs for their clients.
The Visual Language
Our journey began with an immersive discovery phase, mining internal documents and narratives to unearth the essence of their brand. This deep dive revealed not just their heritage, but illuminated their vision for the future. Developing a verbal identity that captured their authentic voice – one that makes complex benefits as engaging as their passionate team does in person.
The visual transformation was equally purposeful, shifting away from dated corporate conventions to create a distinctive aesthetic that truly reflects their team's dynamic spirit. Every element was crafted to embody their values, replacing sterile corporate aesthetics with design that resonates with the warmth and expertise of their consultants.
